Inspiration for Unconventional Entrepreneurs

In his most recent book, Seth Godin describes art as something that is ‘creative, passionate and personal’. He also suggests that, to be indispensable, we must bring art to our business lives.

We agree.

We need creative ideas to help fix broken business models, reinvigorate stale industries and pioneer new ones.

We need passionate entrepreneurs who understand that business can be about anything, so it might as well be about something we love – whether that’s the latest fashions or the latest way to save the planet.

We need entrepreneurs who take things personally, who understand that we can run businesses in any way that we want and so are busy inventing new ways of working and interacting with the world around them.

Iddictive wants to change the way people think about business and entrepreneurship – encouraging entrepreneurs to be creative, be passionate and be personal.

To do that we hope to inspire with stories of the most interesting business ideas and the most interesting entrepreneurs – whether they’re launching the next web behemoth, starting a record label or earning a living from their own personal passions.

We hope you’ll join us here, on Twitter and on Facebook.

Pic: flowers&fleurons