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It might sound like a slightly odd idea that you could create a global brand around startups but accelerator programmes like Y Combinator and Techstars have been having a pretty good go at it.
Accelerator programmes act as intense, competitive business development programmes for startup companies, primarily tech-related. In return for a small equity stake, accelerators typically provide workspace, some cash, access to high-quality ‘been-there-done-that’ mentors and a chance to pitch to potential investors – all crammed in to a few months.
TechStars in particular has extended its brand by launching new programmes across the US and rolling out the brand globally through the TechStars Network of similar programmes.
A new entrant into the arena, Rockstart – which was established this year by Dutch entrepreneur Oscar Kneppers, founder of media companies Emerce and Bright - aims to take things a step further and establish a ‘global brand for startups’. You can check out their manifesto video above.
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