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Applications like 4square have undoubtedly given the idea and enormous boost but it seems as if game mechanics is everywhere at the moment (case in point, we highlighted Yoxi just a few days ago).
Finnish startup Deal Machine applies the concept to a rather obvious opportunity – sales teams. The site allows sales managers to set rules, break down a company’s sales process into targets and rewards, create leader boards etc…
Where else could this simple concept be applied effectively? The answer is anywhere you’d like to motivate people to do something – think business, marketing or ‘doing good’ for starters.
Site: www.dealmachine.net
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{ 2 comments… read them below or add one }
Great idea. So much motivation is derived from competition / sport. I would say that many video games have nailed this idea, employing what I consider a ‘Brain Hack’ that hooks people in an addicting way. Could be interesting when applied to education, although not direct competition within the classroom. A video game type scenario that connects people of similar ability level in problem solving, and intelligence based games across the could be something that captivates students that are otherwise bored with traditional classroom lessons.
This is a great idea. I’ve always been attracted to competitive environments and if there’s a chance to win an award or beat out peers, I usually go for it. It’s definitely interesting to integrate this into work environments.