Applications like 4square have undoubtedly given the idea and enormous boost but it seems as if game mechanics is everywhere at the moment (case in point, we highlighted Yoxi just a few days ago).
Finnish startup Deal Machine applies the concept to a rather obvious opportunity – sales teams. The site allows sales managers to set rules, break down a company’s sales process into targets and rewards, create leader boards etc…
Where else could this simple concept be applied effectively? The answer is anywhere you’d like to motivate people to do something – think business, marketing or ‘doing good’ for starters.