Everything comes with a story attached these days – often catering directly to consumers’ quest for authenticity and often in a simple attempt to differentiate one product from the rest.
Increasingly technology is playing its role too. Launched to coincide with Manchester’s Future of Everything festival, the RememberMe project uses RFID tags and QR codes to embed stories about clothes donated to Oxfam.
The project is a collaboration between Oxfam and Totem, who also produce an iPhone app that allows consumers to tag their own items and save video, audio or text ‘histories’ of these objects using printable QR codes.
This idea is also leading to other creative uses with one estate agent using QR codes to let potential buyers ‘see’ inside a house via their phones.
An estate agent in Didsbury, Manchester is using tales of things to creatively market its properties. Gascgoigne Halman has placed QR codes/barcodes on its properties to allow buyers to see inside the property without actually having to set foot in the house before making the commitment to view.
An opportunity for some creative thinking perhaps?
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You can also create QR Codes at businesscardqrcode.com. There is a drop down menu to adjust the size of it.
Add them to your business cards and save everyone the trouble of typing your URL into non-ergonomically designed phone keyboards.
Hi,
Great article…as mentioned above here is service just launched by
Tag Street providing a complete solution for estate agents who want to incorporate QR code technology onto their property sign boards. It surely is a fantastic way to provide interested customers with in-depth information about the property.