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Sometimes innovation is less about coming up with new products and services and more about using simple ideas to differentiate your business from the pack.
Case in point, in addition to all the usual rental agency bits and bobs, Manchester-based YourShack is growing a community of renters, sharers and Facebook fans that make it a unique offering in the eyes of landlords.
Community members can find the perfect pad, find others to share with, receive discounts throughout the Manchester area via a YourShack City card and participate in social events and adventure weekends.
It also looks like a great, relatively low-cost way for YourShack to differentiate itself in the eyes of both renters and landlords – who like the idea of quicker lettings and the likelihood that tenants engaged in the local community will stay around longer.
Site: www.yourshack.co.uk
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