Working on behalf of UK charity Depaul UK, London agency Publicis have released iHobo, an iPhone app designed to raise awareness of homelessness.
Users can download their own homeless person and make decisions about their life by offering food, shelter, emotional support and money. They also receive alerts whenever their iHobo is in need of help. The ‘goal’ is, over three days, to make sure they stay healthy and keep off drugs.
So, is it a powerful way to help challenge preconceptions and drive the need home – or – is it just a little tasteless for our delicate sensibilities, further dehumanising the people it aims to help?
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My hobo just sold his sleeping bag for drugs.