Here’s one to file under ‘brilliant ideas that someone must have thought of before but apparently didn’t’.
Irish startup, TuneTrak have worked out a way of stamping individual music tracks so that artists can be notified whenever they are played on any one one of over 10,000 radio stations across the globe. Artists (or their labels) also get sent an MP3 recording which they can present as proof if the radio station in question has not paid a royalty.
Outside of pursuing royalties, there’s perhaps an even greater opportunity for labels to collect useful business intelligence data to help plan promotional budgets.
Needless to say, TuneTrak have attracted interest – and funding – from the music industry.
It’ll be interesting to see whether this technology can go beyond radio and prove effective at tracking the use of music (or any other kind of digital media) in other settings.