Following on from yesterday’s art theme, Culture Label takes the idea of ‘collate and curate’ a step further: selling an ‘edit of products currently available from over 70 leading museum shops, galleries, artists and culture institutions from around the world’.
But retail is only part of what they do.
Culture Label are strong proponents of what they call ‘cultural entrepreneurship‘, and work with cultural organisations – museums in particular – to help them adopt new technologies and realise new revenue streams.
“We’re built on the belief that devising a healthy strategy to balance the cultural and the commercial makes the difference between a strained marriage of convenience and a mutual love-in with remarkable babies.”
Under the banner of the ‘digital museum’, they offer e-publishing solutions, paperless ticketing, e-commerce and the Artful mobile application which allows museums to deliver their content as a paid for app, with no development costs.
All of which can help add to a museum’s bottom line and/or bring their cultural assets to a wider audience – balancing the cultural and commercial.
As Culture Label shows, when you dive deep into the needs of a single industry (or even a single customer type), it’s possible to create a suite of products and services that are truly complementary.
But to it effectively requires a willingness to live and breathe that particular space. As they are keen to point out: “Talking about cultural entrepreneurship is one thing. Living by it is another story altogether.”
Site: www.culturelabel.com
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