Swedish clothing brand Elvine are offering free accommodation for creative types at their ‘Creators Inn’.
In a kind of corporate social responsibility x brand builder x creative people magnet the company started by fitting out a room in Gothenburg and opening it up for visiting creatives to stay for free.
They work primarily with local independent event organisers, providing their guests with a place to stay. That said:
“everyone is welcome to register and motivate why they should be granted a stay. Foreign visitors are prioritized. But you need what we call a “valid reason” to stay at our Inn. A valid reason is some sort of creative activity, preferably together with local creators or something that incorporates the city in some way. For instance, meeting up an old friend to go clubbing is (unfortunately) not a valid reason to be granted a free stay.”
The idea has since grown to include a ‘capsule’ version in partnership with creative collective LAT, and a ‘hotel within a hotel’ in partnership with a Stockholm hotel.
It wouldn’t surprise me to see the idea being exported and/or copied around the globe.
Site: www.creatorsinn.com
[Note: Just in case you were worried they also offer a Best Rate Guarantee. If you find a rate better than zero, they'll honour that.]
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