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Toronto-based Tour d’Afrique organise (often transcontinental) cycling tours for “both serious athletes … and recreational cyclists”.
Last year they launched a division called DreamTours, where site visitors suggest a new route to be voted on by others – the best suggestions are then packaged up and sold:
“cyclists design their own DreamTour and post it on our website. If a DreamTour garners enough interest and is deemed to be do-able by our staff, it becomes reality.”
The first DreamTours will run this year from St. Petersburg to Venice. 2011 will be an transcontinental Indian Adventure.
Crowd sourcing tours helps the company engage with customers, sparks new ideas and demonstrates their commercial viability – all before they go to the trouble of actually organising it.
What else could you get the crowd to come up with – for you to then go organise? Dream holidays, dream concerts or dream conferences perhaps?
Site: www.tourdafrique.com/dreamtours
[NB: While you're checking them out, make sure to have a look at the Tour d'Afrique Foundation which donates bikes to individuals and organizations in Africa and encourages participants in the tour to raise funds for their favourite charity.]
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