Markus Neuert knew that something was wrong. His work in financial analysis for a Fortune 500 company wasn’t rocking his world – he wanted more than his cubicle was delivering.
And so he decided to do something about it.
“It took me the better part of a year to figure out my true passion which also coincided with what I’ve always been good … sports and visual arts.
It now seems so obvious, but when you’ve spent forever and a day to suppress your passions over the lure of corporate money and a fast track career, then things get blurry.”
The resulting company CycleFilm, is a niche production company specialising in road cycling.
Delivering in both DVD and online formats, the company produce event coverage, recons of famous routes, documentaries and commercials – targeting both fans and businesses in the industry. Services to businesses focus on helping them create content to better connect with online audiences.
Same Model, Different Passions?
CycleFilm looks like a great business – and great fun. What interests me most though is how you might ‘do a Marksu’ and apply the same framework to just about any passion you might have.
That framework is to smash together a media format you love (and can deliver), with a subject you’re passionate about.
And there’s a market for it. Smart businesses are increasingly seeing the benefit in high-quality, multi-media content in attracting and engaging audiences – particularly online. Equally, consumers have near unlimited choice online and are using that choice to seek out niche media that speaks directly (and authentically) to their passions.
In other words, there’s a media company for every passion. What’s yours?