I’ve written here before about small companies that piggyback their businesses on the size and brand awareness of another – including three IKEA-related businesses.
Pictured above, UNIKEA (unique IKEA), a made-to-order range of furniture from London-based designer Kenyon Yeh, takes this idea in a different direction creating “personal identity from ubiquitous uniformity”.
“I have assembled the pieces from a standard IKEA flat pack without following the instructions. Instead, I have simply composed the kits into customized furniture to suit my personal preference, adding some new details along the way.”
So what else could use a little hacking to add individuality to mass production? You could do it with clothes, shoes, cars, software – probably just about anything really.
A perfect low-cost startup for a talented designer?
Site: www.iamkenyon.com Via: WeHeart
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