Tell Me Why You Started Your Business – Get a Plug

by Mark Nagurski

in Iddictive News

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Pic: Flowers&Fleurons

Why Did You Start?

Thanks to everyone who answered our quick survey a few weeks ago about what topics you’d like us to cover. One of the fave replies was ‘inspiration’ and more particularly what motivates entrepreneurs to start their businesses.

I think this is a cracking idea. Personally I’ve learned far more about business from conversations with entrepreneurs than you could ever fit into a textbook on the subject.

So, with that in mind, I’m setting out to ask as many interesting, innovative and unconventional entrepreneurs as I can find one simple question:

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Why did you start your business?

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I’ll compile the best answers into a free ebook which I hope to release sometime in April in July.

I’m not 100% sure at this stage what will constitute ‘best answers’ but every [real] answer that comes in will be featured on the site with a link back to the persons website or profile.

I’m going to reach out directly to a bunch of entrepreneurs that have inspired me personally. But I also want to open things up to contributions from anyone who’s done something interesting or started a business. (Social enterprises, non-profits and events are cool too.)

So, if you’ve started a business, social enterprise, event (or anything else) and you’d like to contribute your 2 cents worth then you can:

  • Leave a reply in the comments below (make sure you include your website)
  • Tweet your answer to @iddictive
  • Email your answer to me iddictive [at] gmail.com including your name, a short byline to include alongside your answer and the URL you’d like us to link to
  • Use this handy little Google Doc

Looking forward to reading all your inspiring replies …

Mark

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A few notes:

  • PG13 please
  • Be honest. There’s no point is sugar coating or bigging yourself up, we’re looking for the real reasons you started. Whether it was to change the world or to woo the ladies we want to know
  • The planned ebook will be distributed free under a creative commons license – leave your email address and I’ll let you know when it’s ready
  • If you send in a reply that means you’re OK with me publishing it – and no, you wont be paid anything
  • It also means you’re OK with me doing a little editing if need be – although I won’t add anything or change its meaning I might need to trim it up for length

Drop me a line if you’ve any questions.

[Update: A few of you asked where you can buy the poster in the image at the top of the post. It's available from Etsy here.]


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{ 21 comments… read them below or add one }

Eibhlin Boydell 03.11.10 at 1:07 pm

I started up Sound Communications because I enjoy all things PR (Public Relations) and wanted the opportunity to do it for myself. I think it ‘s important for one to be a bit more entrepreneurial in tough economic times. PR helps a business to shout out about itself – something that’s a must at the moment.

Vicki Beeney 03.11.10 at 4:05 pm

I started my business (Beenbags) as I felt there was a niche in the market for childrens jute bags, it had low start-up costs, meant I could be creative and use my brain as well as being a Mummy, and was something I could fit around these precious early years of being there for my little boy!

Sheena Whyatt 03.11.10 at 4:12 pm

I started my training business to give me control over my working life. I love training, and have been involved in it for years now. Having dabbled unhappily in working full time for others, I became an independent provider again last year, and am loving it! The freedom to choose when and who to work with is allowing me to grow a really high quality business based on values and ethics rather than just the money. I love it!

Amanda Ruiz 03.11.10 at 4:19 pm

I started my business as flexible working wasn’t a goa and when my first child was born my Peruvian husband’s relatives gave him lots of gorgeous presents from brightly coloured chullo hats, ponchos and baby grows that I thought I had to share this discovery with my fellow countrymen! Not mass produced on the highstreet fare is my motto! We have now diversified from mainly doing kidswear to mainly ladieswear with the exception of the best selling pom pom poncho for kids. I love running the business, chatting with journos, designing new products and selling – now with 2 kids juggling a great home life with a growing business is challenging and very rewarding. My mum ran Janet Coles Beads, a mailorder business buying beads from all over the world so I cut my teeth with her business and got the strong work ethic in ‘her breast milk’ HER quote, not mine!!

Barry Lynch 03.12.10 at 4:33 pm

I started for a mix of reasons. Working as a consultant I was involved in large projects for Blue Chips that were all very interesting but ultimately i had no real influence over their success or failure. After the carpet being pulled from under my feet a few times (e.g. a project was canned after 6 months of blood sweat and tears), frustration, boredom and a desire for a bigger challenge got the better of me. But mainly, the opportunity came about, the idea gained momentum, timing & circumstances all came together. And of course the threat of my brother beating me up if I didn’t say yes was a factor! :)

Claire-Louise Hardie 03.12.10 at 4:46 pm

I set up The Thrifty Stitcher in Oct last year, with the aim of de-mystifying the art of sewing. I have been a theatrical Costumier for 20 years, and having hit 40, I wanted more from my life. I’ve Travelled the world as a Wardrobe Mistress fixing clothes in the dark of a backstage area. Working in theatre you are always subject to other peoples control, you can be flavour of the month and work all the time, then suddenly you are yesterday’s news. I wanted to have something else that was mine, and that I could drive however I wanted. I realised that in this climate of recession we are looking to the values of bygone ages, and re-valuing old skills like sewing. I convinced my best friend and fellow theatrical that running sewing classes was a brilliant idea. We didn’t really follow a business model, as we still don’t know what that is! We offered a couple of classes to start , and have since had to double our schedule of beginners classes due to demand!
My hobby is once again my passion,and I want to let people know that they don’t have to spend lots of money at the dry cleaners getting alterations done, they can take charge and do it themselves, it really is that easy!

Jase Bell 03.12.10 at 5:41 pm

Datasentiment went through a number of small idea changes before it settled on where it is now as a loyalty system on mobile, web and print for SME’s.

The reasons why? Well there’s the financial aspect, always wanting to have one revenue stream (trying to find something that can make profit while you are asleep is even better). Up until Learning Pool I’d been stung by a number of companies offering me the earth only to watch those false promises crumble away. So I always want something working in the background as backup.

The innovation aspect – What can I do with this technology, there’s stuff I’m doing now that’s really getting myself and clients very excited.

Finally there’s the nothing that beats the buzz of knowing that you started something, saw it through and you are seeing the benefit it brings other people and, ultimately, brings profit to the business. Every milestone, deal and positive word doesn’t half make a difference to you and you’re general well being.

Markus Neuert 03.12.10 at 6:14 pm

Wow, where to start? Best place I think are these handful of 1-liners that got me wondering back when I was spending my days tucked away in a cubicle doing financial analysis for a fortune 500 company: “Hate something, change something.” – “Life’s too short to work 9-5.” – “You only get one stab at life, make it count.” – “Don’t dream it, do it!” Actually, this last phrase became one of my tag-lines I still use in my new business. Back in 2004, I hated something, so I changed something. It took me the better part of a year to figure out my true passion which also coincided with what I’ve always been good at which was sports and visual arts. It now seems so obvious, but when you’ve spent forever and a day to suppressed your passions over the lure of corporate money and a fast track career, then things get blurry. With the help of family and a few good friends, I finally made the plunge in 2005, handed in my resignation to a well paying job and never looked back. ‘Cyclefilm’ was born. My very own niche production company specializing in road cycling and producing ride/guide DVDs, documentaries, ads and commercials for fans of cycling around the world. Don’t dream it, do it!

Cheryl Kelly 03.12.10 at 8:39 pm

I started Precious Nappies when I was on maternity leave with my second child. I used disposables the first time around but when baby No 2 came along I wanted to do something that would be better for her skin, better for the environment and more importantly better for my purse! Once I started using cloth nappies I realised that there was business potential and that I could use my personal ‘mummy’ experience combined with my business degree and my sales & marketing knowledge to set up my own business. I spent my year of maternity leave from my sales job to set up my business and am so glad I did! Life is too short to wish it away, if you have a dream, big or small just follow it – its an amazing experience!

Nichola Bates 03.13.10 at 3:07 pm

Well I didn’t hate what I was doing before I started my business – in fact I really loved it! I started to get very disillusioned though because the people around me did not seem to really enjoy what they were doing. It began to really frustrate me that those around me – including my bosses (!) were not enthusiastic or passionate about the work. But the real driver to self-employment came when my son started school. I felt like I had missed so much of him whilst at work and for what!? An opportunity came up and I jumped at it. My reason for starting the business was a very practical one, though the big reason for staying self-employed has to be that if those around me aren’t as excited and passionate as I am then I don’t have to work with them – it’s totally my call. I get to do the things that I think are important, helping others and having a laugh along the way.

Edward Hendrick 03.25.10 at 11:01 pm

I started Sonru.com for a number of reasons.

Firstly, I never fancied someone else shaping my future, I’d prefer to control that.

Secondly, it has always been an ambition of mine to launch a product/service that was innovative and could actually make a difference to people’s lives. This might sound slightly cheesy, but I now get a great kick out of being able to facilitate interviews for companies all over the world using our system. Previously this was really painful. This is a big change to introduce to the recruitment process. People sitting at home answering interviews in front of a webcam using our software – that’s pretty cool.

The other reason I got into the online video game is that it is a major growth area. It has largely been used for entertainment purposes but now we are making it useful in such a way that it can save businesses and people money and time and that’s gotta be a good thing.

Ed

mutuelle 04.12.10 at 5:52 pm

I’ve started a part time business as an engraved jewelery designer ,I gained many things from my principal job,because I obey integration withing self-improvement,to save energy and gather all elements of power inside of me

Edward Lujan 04.15.10 at 8:08 pm

I started Setster to fill the gap between the online and offline world of service providers. What I noticed was that most people who provide a service in the real world were using their websites as brochures. There was no business being transacted, they were just conveying information. I figured that by adding the ability to schedule and pay for appointments, we would transform the site from information to transactional. Since creating the software, I have found that the market is much larger than we originally thought. Our clients range from your more typical health and beauty providers to plumbers, auto repair and landscaping. We continue to build on a great feature set so we can include even more industries and service providers.

Jacqueline McGonigle 05.10.10 at 7:04 pm

I had to give up my full time job as the BDM of a local graphic design agency to look after my kids 3 years ago (I don’t do childcare). My husband was returning to work after being off ill for a year. I had enjoyed my job and thought I could get the best of both worlds – being there for my children while having the satisfaction of working….from home and maybe make a few quid! I project managed graphic design projects and managed events for a couple of years part time when I came up with the idea for http://www.whatsonni.com in Feb 09 which I have been working hard on since (full time). It’s all going in the right direction and the dream has always been for my husband and I to run a business together – long live the dream!

darina loakman 05.11.10 at 1:17 pm

I started iamawahm.com without actually realising I was starting a business ! I was looking for some way to make money while staying at home and having control of my own schedule. While doing so I realised that all the WAHM websites were US based and as a result a lot of the info and opportunities wasn’t relevent for this side of the pond.. I kept thinking I wish there was something for someone like me for here, non- US based.. Eventually I thought I supposed I could try something, without realising that it was actually going to become my business :)

Saya Hillman 05.12.10 at 6:13 am

It’s my five-year anniversary of self-employment as a digital media artist, a time period during which I’ve worked the hardest I ever have in my professional life, yet don’t feel that I’ve worked a day. I excitedly stay in on weekend nights to tinker with a project. I never look at the clock and wonder when quitting time is. Sundays no longer bring with them the impending doom of Mondays. Boredom, bureaucracy, and time-waster are now terms absent from my vocabulary.

After departing the nine to five world in 2004, I knew two things⎯I wanted to be my own boss and I wanted to experience professional passion. I made a list of things I love to do and things I wish I could get paid to do, not taking into account feasibility or silliness. Some of the entries included:
• Create collages, music mixes, and scrapbooks
• Plan events and retreats
• Watch documentaries
• Talk about Chicago and show it off to the world
• Host others in my home
• Challenge myself
• Karaoke
• Laugh
• Investigate social issues in impoverished communities such as public housing and education
• Network
• Wear flip-flops and jeans
• Work with inner-city youth

I have to admit it feels pretty good to revisit the list five-years later, as I’ve been able to incorporate almost all of the items into my career, even the ones that don’t seemingly have a direct link to digital media. For example, working from home allows me to wear flip-flops and jeans, and being my own boss allows me go to mid-week, late-night karaoke since I don’t have to be “in the office” at the crack of dawn!

There are pros and cons to being a self-employed artist. I miss the security of a paycheck every two-weeks. I miss being able to attend workshops and higher-education courses on the company’s dime. I miss going out to dinner or taking a vacation and enjoying the steak or sun at 100%, with no guilt clouds rolling by. I miss bonuses, someone else researching health insurance plans, the company holiday party, 401K matching funds, and laughing around the water cooler.

Yet I’d trade all of that for being able to go to Trader Joe’s, yoga, and the post-office on a leisurely Tuesday morning. I wake up to the sun, not to an alarm clock. I have time to cook healthy meals. I don’t stress about the number of vacation days I have left, nor do I feel pressure to make my vacations amazing. I commute from my bedroom to my office. If I don’t feel like working, I don’t. Panty-hose, heels and dry-cleaning are things I see in the movies. I’m not asked to do things that don’t make sense and I can make a decision without “going through appropriate channels.” I say no to projects from clients who drive me nuts. I interact with the sun and fresh air. There is no mundane, there is no dread. Sure there are things I’d change, but overall, being self-employed kicks major butt.

Liam McGarry 05.12.10 at 1:27 pm

Started McGarry Consulting as needed the money and it was becoming sole destroying working for larger firm. I always wanted to try my own business and fate intervened to help that final push. I saw how projects could be improved (I always knew best!) and wanted to put it to the test. Have had ups and downs, failures and fantastic moments. I’m always learning but i’ve no regrets. Best of all are the opportunities that are out there and the solidarity among fellow micro-preneurs. You never know where it leads, I’m now also into iPhone Games with Wee Man Studios! You can start a business part-time with no money, so you should always give it a try, its’ not easy but it is definitely worth a shot!

Nerys Jenkins 05.12.10 at 3:19 pm

I found myself looking for work right when the economy took a nose dive, and started crafting more and more to pass the time and keep me occupied. Then it occured to me that I might be able to make some money doing something that I love. I looked into it and with a little help, Crafty Jemima was born. I love the flexibility of running my own business, of not having strict working hours and not having to wear a uniform (I’ve worn a fair few hideous uniforms before too!). The best part is being alowed to unleash my creative side day in day out and watching an idea materialize into something solid and real. I guess I’m one of the lucky ones who managed to gain something positive from the recession.

Ken Buckley 10.22.10 at 9:06 pm

I started in the business I’m in because working by the hour has never appealed to me. What a waste of time. I found something that I could do once and get paid many times over for. The company is called Ameriplan and I am an independant business owner. At the time it was the only business I could find that I could join for $50 that had the potential to make unlimited income. Plus the fact that I help people save money, and make money….I don’t have to cheat anyone or convince or “sell” anyone. I only wish I found this 20 years ago!!

Steven Cheung 04.11.11 at 7:26 pm

My family started Cheung’s Trading Company over 25 years and became the first Chinese herbal health food store in Windsor, Ontario… that’s right across the river from Detroit for those of you who don’t know where it is. Today we are the largest store of its kind in southwestern Ontario with over 1,500 items in stock as well as offering acupuncture and fire cupping.

The reason why we started the business in the first place was because we felt a need to spread the knowledge about traditional Chinese medicine as well as educate non-Asians on its health benefits. There are a lot of misconception about Chinese medicine and we are proud to be able to dispel many of them over the past quarter of a century as well as making people realize that there are natural alternatives to pharmaceutical medicines.

Another thing we have also done is help promote the idea of adding Chinese herbs such as goji berries and ginseng to every day cooking. This has made many of our customers big fan of ‘Asian fusion’ cooking.

Moving forward we are working with local farmers to combine their produce with Chinese herbs to promote not only a sustainable model of food growth but help to expand people’s idea of culinary creativity.

Jennifer Hass 05.20.11 at 5:20 pm

Hmmm Where do I start. I started my business because I wanted to prove to myself I could do it. I grew up in foster homes and wanted something that was mine something that I could put my heart and time into and see what happens. Its an amazing feeling when you open your first business, a strange empowering, enlightening and sometimes frustrating journey. But, beautiful all the same. I did it to provide for myself and my family and to be an example to other people with my background that no matter where you come from with the right determination and heart you can accomplish anything. I now have 3 business, Las Vegas Tax Appeals, Extreme Cravings (catering business) and Funds For Kids. I wish everyone good luck and don’t ever forget to enjoy the ride!

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