There are a lot of coaches out there – business coaches, life coaches, social media coaches, coach coaches. But despite the numbers, it is surprisingly rare to find someone doing anything even a little different in this space.
Cath Duncan has decided to do just that with The Bottom Line Book Club – an online coaching program that uses well-known personal and professional development books as source material.
The idea is to help busy professionals cut down on their ‘required reading’ each month and get ‘the bottom line’ on a given book. This goes beyond simple summaries to include detailed interpretations of the books and explanations of how the writer’s main themes can be further explored and applied.
Members are given access to a short audio seminar, PDF manual and workbook that highlight the key themes and help to start putting these ideas into practice. The downloadable resources are followed by a series of practical ‘self-coaching’ emails every other day designed to reinforce the concepts and prompt action.
To take things a step further, founder Cath Duncan, also conducts interviews with the author, or another subject matter expert, discussing the themes raised.
Membership runs from £9 to £16 a month (the higher price includes access to the interview and archives) and Bottom Line guides to individual titles can be purchased for £12.
Creating Your Own Bottom Line
This ‘curated consumption’ model fits neatly into cash rich, time poor lifestyles where people are seeking out reliable curators to help them navigate their own particular information needs.
So the obvious question is, how could you do the same in a subject matter or niche you know and enjoy?
Well, let’s unpick the business model a bit:
- Start with a subject you enjoy and know, for Cath it was personal development
- Find your potential customers’ pain points. Virtually every industry and pastime produces more ‘must-read’ information than any one person could hope to digest. Helping people get to the bottom line, quickly, is a valuable service.
- See where you can add value. Go beyond summaries and look for ways to add context or make abstract concepts practical.
- Find a structure. Bottom Line Book Club is primarily a subscription-based model and uses PDFs and audio downloads. Look for formats that will suit your market.
We can see this model being applied to just about any topic. How about the bottom line on trade journals, industry-specific book clubs or the latest conferences and events in your field?
Site: www.bottomlinebookclub.com
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