New bands and artists have plenty of tools for recording, distributing and promoting their music – but quality music videos are still beyond most unsigned artists’ budgets.
Established acts, indie labels and even ‘major’ lables are also on the lookout for creative new ideas – and talented people – to help make their videos stand out from the crowd.
At the same time, there are plenty of aspiring music video directors who are keen to build their portfolios and make a few bucks where they can.
Sounds like a good opportunity for a business.
Well, Radar Music Videos thought so and now run a site pairing (mostly) unsigned and indie label bands with talented directors and producers to create slick music videos on pretty modest budgets (£3,500 – 5,000 is classed as a high-budget brief).
“Artists and labels create music video briefs from their dashboard. We deduct a small fee – 15% or less – and promote the brief and remaining budget to the hundreds of music video directors in the network. Artists and labels see treatments submitted to their brief and click through to directors’ resumes and reels.
If you’d like us to, we can also help promote commissioned videos; we’ve generated over 3 million views on other video sites. This promotion is free of charge.“
There are countless web businesses based on the idea of creating marketplaces for various products and services. So, how could you apply this model to your niche?