SendSocial allows Twitter users to send snail mail to each other without having to reveal their physical address.
They act as a simple intermediary between the two parties. The sender provides their address details to SendSocial and the Twitter ID (or email address) of the person they’d like to send to. The recipient receives a Twitter message and then can either accept or reject the ‘package’. If they accept, the recipient provides their address details to SendSocial and the package is delivered via a courier, using a barcode system to keep the address private.
The service is enabled by SendSocial’s partnership with national courier company myHermes, who handle the logistics allowing SendSocial to focus on the application and acting as a safe repository for all those addresses.
With rates starting from £3.99 and the simplicity of arranging everything from your PC, innovative ideas like this could begin to pose a real challenge for less convenient and often unreliable postal services (read: Royal Mail).
Social media fans are the most obvious initial market, but where this idea will really come into it’s own is when niche online retailers figure out a way of partnering with SendSocial to deliver their users’ online purchases – all without the need for customers to reveal their postal addresses.