TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need.
Now that same idea is being applied to baby clothes by Tasmanian startup Baby Teresa – for every baby ‘onesie’ they sell, they donate another to a baby in need. And if you don’t have a baby to buy for, you can simply donate both baby outfits.
Launched in September 2009, Baby Teresa’s first charitable all-in-one baby outfit donations will be made to benevolent organisations assisting mother’s with new borns in need.
Needless to say, the business is geting plenty of positive attention – which is great, because it’s a model that we can envisage being applied to just about anything. And it’s all part of a larger trend towards ethically-focused brands making it easy for consumers to help good causes through their buying decisions.
How could your business idea be tweaked to help support something worthwhile?