ConcertLive started life, as so many good businesses do, on the back of a drunken argument. In this case, two friends were debating what the last song played at a recent gig was. The next day they started work on ConcertLive, providing high-quality instant CD recordings of live gigs.
The company works in conjunction with bands and artists to produce limited edition CD recordings of gigs and tours that can be pre-ordered or purchased at the gig (just minutes after the end of the performance), posted or downloaded via their website. There are also plans to roll out audio-visual products and venture into Europe.
“There is something so special about getting hold of the gig you were at, particularly hearing the crowd belting out the words, and knowing you were one of them. It makes the hairs stand up on end and makes you rush. You just don’t get that same energy from studio recordings, that’s why we had to do this, it’s the ultimate merchandise for live music fans. Plus we get to hang out back stage pretending we’re with the band!” James Perkins, Co-Founder of Concert Live
Live music is a ‘one-off’ experience – every gig has it’s own personality – and ConcertLive have created a unique product that effectively captures that experience. As CD-sales decline and the value of downloads are offset by illegal file-sharing, live experiences and related souvenirs are going someway to filling a gap for bands.
And it’s not just music where this kind of business model makes sense – to quote Seth Godin:
“People will pay for content if it is so unique they can’t get it anywhere else, so fast they benefit from getting it before anyone else, or so related to their tribe that paying for it brings them closer to other people. We’ll always be willing to pay for souvenirs of news, as well, things to go on a shelf or badges of honor to share.”
So how could you apply this business model to your chosen industry or niche?
Site: www.concertlive.co.uk
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