T-shirt businesses seem to be providing no end of interesting titbits recently. Our newest find, Holstee creates designs with zip up ‘holster’ pockets sewn in.
They also have a strong ‘ecological’ component – based on their concept of ‘people + planet + product’ – that incorporates the use of green materials throughout the business and a commitment to lend 10% of sales to entrepreneurs in the developing world via Kiva.
Holstee is a product of Incubaker, a New York City based innovation lab – and is another good example of a mainstream idea (t-shirts), being given a unique twist through good design and a healthy infusion of pesonality and backstory.
It’s what separates a product from a brand.
Site: www.holstee.com
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{ 2 comments… read them below or add one }
Hi Mark, Thanks for the post great summary of what we are working on and whats important to us.
Honor to be in such great company with the other neat businesses and ideas you feature.
Best wishes!
DAVE
No Problems Dave – it looks like a great business.
Feel free to send through any other ideas you’re working on or come across!
Mark