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Hug-a-Bump is an elasticated band designed to provide support for women struggling with back pain and symptoms of SPD (pelvic pain) during pregnancy.
As the woman behind the product, Rachel of Lafeenoire Maternity explained to us:
“Having had a large baby bump myself, the strain was radiated primarily to my lower back. Like so many pregnant women, now around 1 in every 3 I saw a need for relief! So the Hug-a- Bump was born.
Studies and testimonials prove it offers great relief in 3 critical areas, the lower back, the hips and the bump. … The initial idea was to create this maternity support band in lace, so lending it the look of lingerie. Since the initial launch in Spring in a smooth nude colour, it now has been revamped to do just that.
Why shouldnt pregnant women still feel pretty and girly? “
And while I may have one too many Y chromosomes to ever have a true understanding of; this product it would seem to be a sound combination of practicality, born from personal experience, mixed with a touch of luxury and glamour.
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