As the woman behind the product, Rachel of Lafeenoire Maternity explained to us:
“Having had a large baby bump myself, the strain was radiated primarily to my lower back. Like so many pregnant women, now around 1 in every 3 I saw a need for relief! So the Hug-a- Bump was born.
Studies and testimonials prove it offers great relief in 3 critical areas, the lower back, the hips and the bump. … The initial idea was to create this maternity support band in lace, so lending it the look of lingerie. Since the initial launch in Spring in a smooth nude colour, it now has been revamped to do just that.
Why shouldnt pregnant women still feel pretty and girly? “
And while I may have one too many Y chromosomes to ever have a true understanding of; this product it would seem to be a sound combination of practicality, born from personal experience, mixed with a touch of luxury and glamour.