Hello!
Mark has been kind enough to allow me to write a blog post on Search2Give, a fairly new charity search engine that I’ve been involved in.
Search2Give.co.uk is a charity search engine, where any searcher can support their favourite charity just by searching the web. Each searcher can easily pick their favourite charity, and then search exactly like they would with any other search engine. We generate revenues from advertising, and give 50% of this away to charities.
It all started when I and a couple of friends stumbled across the idea of a charity search engine in about July 2009. As soon as we saw the idea, we thought to ourselves, “This should be huge! Why haven’t we heard about this before?” The answer to that question is simple – they all look nothing like Google.
Charity search engines are not a new idea. They started getting created in about 2005 (Everyclick, the biggest UK charity search engine, has raised almost £1 million since it started).
The problem with many charity search engines however is that they are cluttered with ads, the results layout is poor AND searchers have to sign up in order to support their favourite charity.
Who wants to sign up to a search engine?
As a result, nowhere near enough people use them. We thought, “How much more could be raised if the search engine was comparable to Google?” It didn’t take very long before we thought, “Hang on, we can do this. We’re good at design, coding etc – why shouldn’t we do it?” And right from the start it was our aim to be ‘Google-like’ in every way, while still enabling searchers to support charities. After 3 or 4 months we managed to create what you see now!
Because Search2Give is the most user friendly charity search engine, we’re getting more and more supporters and charities interested in using our site. It is our hope that we’ll quickly become the biggest charity search engine in the UK, and maybe even grab a percentage of the overall search market.
If we can make something as easy and regular as searching the web into a charitable activity for a large number of people, a massive amount could be raised for charities for free.
Easy right?
- Chris Houghton
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