Digg has announced that they will be trialling sponsored ads on the site – which will appear alongside normal stories in the river.
What makes this interesting is that they will be applying their own voting model to the ads as well – popular ads that get more Diggs will be charged at a lower price per click and less popular ones will pay more, in the hope that they will be priced out of the stream.
This has been done elsewhere (although less publicised) and Digg-style voting and ratings are common practice on all sorts of sites. But the obvious problem with this pricing model for advertising would seem to be that the ads that gain the most prominence (and are therefore the cheapest to the advertiser) will bring in the least money per click for Digg.
That said, could a similar idea be used for other forms of online (and even offline) advertising?
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