In today’s thrifty climate, brands are becoming more savvy in seeking out cost-effective and innovative ways to reach consumers. At the same time, consumers are looking for new ways to earn a little extra money.
Neatly combining these two trends, UK-based company Everyday Models is turning the traditional advertising business model on its head by selling ad space in consumer’s daily lives.
Founded by James Brookner and Matt Garcia, the idea was born after James read about a guy in Nebraska that was touting his forehead as advertising space on Ebay.
So they extracted the same principle, tapped into the timely need to provide brands with highly visible, socially-relevant ad channels that aren’t going to bust the bank, and gave consumers a simple way to make some extra dosh without encroaching too much on their personal space.
Their mission is a game-changing one, according to James Brookner:
“Everyday Models are revolutionising the advertising industry, enabling consumers to become sellsumers by renting out various aspects of their daily lives”
Everyone’s a winner.
Renting Out Our Daily Lives
Everything from members’ online profiles to their clothes, their cars, and even their homes are fair game.
- SNADvertising – (Social Network Advertising) lets consumers sell their social network profile space ( ie, Facebook, Twitter) to advertisers
- Human Advertising – Become a human brand space by wearing clothing to endorse a brand or organisation.
- Vehicle Advertising – Consumers can go all out and wrap their car in advertising, or keep it low key with a few stickers on the windows.
- Promotions – Using consumers as promotional staff to hand out flyers, and conduct in-store demos.
Everyday Models creates a democratic way for consumers and brands to form an alliance through active participation, leaving both sides with some extra cash in their pocket.
In particular, as consumers continue to create their own media spaces in the form of online profiles, we expect to see more ingenious businesses helping them to leverage these spaces for profit.
How else could this kind of model be applied?
Site: www.everydaymodels.net
About the Author: A former journalist and copywriter, Jacqueline has spent most of her career as an innovation consultant working with major brands. (More)
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