Comments on: MatchMedia: Building a Market for ‘Theoretical Data’ http://www.iddictive.com/2009/05/14/matchmedia-building-a-market-for-theoretical-data/ Innovative Business Ideas Mon, 25 Jul 2011 15:16:58 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Mark Nagurski http://www.iddictive.com/2009/05/14/matchmedia-building-a-market-for-theoretical-data/comment-page-1/#comment-1075 Mark Nagurski Thu, 25 Jun 2009 08:25:02 +0000 http://www.iddictive.com/?p=817#comment-1075 Probably more of a question for @internetsense himself but my take would be twofold: <ul> <li>user interfaces and cross-platform application are both important - MM will need to find interesting ways to display this kind of data (in interesting places like mobile devices, digital TV ...) and go beyond simple graphs</li> <li>I'd say that the biggest potential for this kind of application is in branded entertainment rather than as an application in existing prediction markets - like Man Utd licensing a version for use as an in game overlay on ManU TV</li> </ul> Probably more of a question for @internetsense himself but my take would be twofold:

  • user interfaces and cross-platform application are both important – MM will need to find interesting ways to display this kind of data (in interesting places like mobile devices, digital TV …) and go beyond simple graphs
  • I’d say that the biggest potential for this kind of application is in branded entertainment rather than as an application in existing prediction markets – like Man Utd licensing a version for use as an in game overlay on ManU TV
]]> By: rutherford http://www.iddictive.com/2009/05/14/matchmedia-building-a-market-for-theoretical-data/comment-page-1/#comment-1072 rutherford Thu, 25 Jun 2009 00:09:25 +0000 http://www.iddictive.com/?p=817#comment-1072 Got here belatedly via <a href="http://twitter.com/internetsense" rel="nofollow">@internetsense</a>. A question - most online prediction markets provide graphs already, beyond aiming this at 12 year olds is there something else to it? Got here belatedly via @internetsense. A question – most online prediction markets provide graphs already, beyond aiming this at 12 year olds is there something else to it?

]]> By: antovoda http://www.iddictive.com/2009/05/14/matchmedia-building-a-market-for-theoretical-data/comment-page-1/#comment-781 antovoda Thu, 14 May 2009 15:51:38 +0000 http://www.iddictive.com/?p=817#comment-781 I saw phils product concept last week and gott say, its cool! anto I saw phils product concept last week and gott say, its cool!

anto

]]> By: Jason Bell http://www.iddictive.com/2009/05/14/matchmedia-building-a-market-for-theoretical-data/comment-page-1/#comment-780 Jason Bell Thu, 14 May 2009 13:28:40 +0000 http://www.iddictive.com/?p=817#comment-780 Philip, Nice to meet you :) I totally understand that it's not a betting product, I'm just looking between the lines and seeing the realms of opportunity. Man Utd Mad 12 years, brilliant folk to crack into. It just where the revenue streams come from that. The sponsorship route in interesting but how many sport mad pub spectators are going to be glued to the stats? Betting folk are glued to stats. If you want to talk to me, please feel free. If I can impart any experience within all this, I'd be more than happy for the caffine (Mark knows that :) ). J Philip,

Nice to meet you :) I totally understand that it’s not a betting product, I’m just looking between the lines and seeing the realms of opportunity.

Man Utd Mad 12 years, brilliant folk to crack into. It just where the revenue streams come from that. The sponsorship route in interesting but how many sport mad pub spectators are going to be glued to the stats? Betting folk are glued to stats.

If you want to talk to me, please feel free. If I can impart any experience within all this, I’d be more than happy for the caffine (Mark knows that :) ).

J

]]> By: Jason Bell http://www.iddictive.com/2009/05/14/matchmedia-building-a-market-for-theoretical-data/comment-page-1/#comment-779 Jason Bell Thu, 14 May 2009 13:02:36 +0000 http://www.iddictive.com/?p=817#comment-779 Mark, Anything with an outcome can be measured. A lot of this was bandied about 2002/03 time when WebTV was still a possibility. You can port this sort of data analysis to anything. XFactor results predictions etc. There's an awful lot of milage in this sort of arena which is why I've been concentrating on Collective Intelligence a lot recently. Mark,

Anything with an outcome can be measured. A lot of this was bandied about 2002/03 time when WebTV was still a possibility. You can port this sort of data analysis to anything. XFactor results predictions etc. There’s an awful lot of milage in this sort of arena which is why I’ve been concentrating on Collective Intelligence a lot recently.

]]> By: philip http://www.iddictive.com/2009/05/14/matchmedia-building-a-market-for-theoretical-data/comment-page-1/#comment-778 philip Thu, 14 May 2009 12:40:39 +0000 http://www.iddictive.com/?p=817#comment-778 Just a quick note of Clarification: info comes from the 'Betting Sector' this is however -not a 'betting' product it is aimed squarely at two markets Firstly Man united Mad -12 year olds who could monitor and debate the progress of their team in a fantastic 'real time' environment and secondly at Corporate Sponsors Imagine Guiness delight as The -Big Pint of Guiness representing Ireland's chances of beating Wales in the G Slam decider Fills up,quickly empties as the kick sails 2wards the posts and just as quickly fills again A sponsors Delight! http://news.bbc.co.uk/1/hi/northern_ireland/7961703.stm Above video shows my good friend Barry and his new wife going through exactly the sort of Ups and Downs that MatchMedia is able to capture digitally and display so brilliantly! http://blip.tv/file/2093150 Just a quick note of Clarification:
info comes from the ‘Betting Sector’
this is however -not a ‘betting’ product

it is aimed squarely at two markets
Firstly Man united Mad -12 year olds
who could monitor and debate the progress of their team in a fantastic ‘real time’ environment

and secondly at Corporate Sponsors
Imagine Guiness delight as The -Big Pint of Guiness representing Ireland’s chances of beating Wales in the G Slam decider
Fills up,quickly empties as the kick sails 2wards the posts
and just as quickly fills again
A sponsors Delight!
http://news.bbc.co.uk/1/hi/northern_ireland/7961703.stm
Above video shows my good friend Barry and his new wife
going through exactly the sort of Ups and Downs
that MatchMedia is able to capture digitally
and display so brilliantly!
http://blip.tv/file/2093150

]]> By: Mark http://www.iddictive.com/2009/05/14/matchmedia-building-a-market-for-theoretical-data/comment-page-1/#comment-777 Mark Thu, 14 May 2009 11:50:32 +0000 http://www.iddictive.com/?p=817#comment-777 Thanks Philip - kind words indeed. I very much enjoyed talking about the MM idea with you - make sure to keep us up-to-date with how things progress. Thanks Philip – kind words indeed. I very much enjoyed talking about the MM idea with you – make sure to keep us up-to-date with how things progress.

]]> By: Mark http://www.iddictive.com/2009/05/14/matchmedia-building-a-market-for-theoretical-data/comment-page-1/#comment-776 Mark Thu, 14 May 2009 11:48:41 +0000 http://www.iddictive.com/?p=817#comment-776 I agree re: the betting angle but provided the live data is available, I'm guessing you could apply the concept to just about anything. It'll be interesting to see how it actually develops in terms of real world applications - i.e. how MM and client businesses end up using the concept in practice. I agree re: the betting angle but provided the live data is available, I’m guessing you could apply the concept to just about anything. It’ll be interesting to see how it actually develops in terms of real world applications – i.e. how MM and client businesses end up using the concept in practice.

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