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WeShootBottles.com is a niche corporate photography brand that does nothing except take photographs of bottles.
Owners of bottle-based brands simply send WeShootBottles.com a sample and the company produces high-res images: touched-up to remove any imperfections and sent back to the client or their agency.
By sticking to such a tightly defined niche, WeShootBottles.com presents an obvious solution to anyone who needs a bottle photographed – limiting the company’s marketing costs and highlighting their expertise in the process.
In developing the brand, parent company Red Photography is using a simple message to effectively carve out a differentiated space in what is often an undifferentiated market.
Site: www.weshootbottles.com Via: Springwise
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That is one of the narrowest niches I have ever heard of! A great idea that shows you must differentiate. Choose your niche, make sure there is enough potential business to sustain your business and then go for it (possibly choosing a company name that says exactly what it is that you do).
Thanks for another great post Mark.