The world of fashion is, perhaps unsurprisingly, a great source of innovation and new business ideas. Over the last few months we’ve covered eco-chic fashion, ethically sourced fashion, crowd sourced fashion ideas and even ‘Granny sourced’ fashion.
Belfast-based Curious Tales fits neatly into this innovation/fashion lovefest with Victorian-inspired original designer jackets and accessories made from refashioned recycled materials.
Each jacket has a tiny story of ‘the curious character who may have owned it before’, stitched to the inside – combining founder Julie-Anne Graham’s love for fashion, recycling and creative writing:
“When I’m feeling particularly fiendish, I like to operate on my collection of previously-loved jackets.
I dissect them into collars, cuffs, pockets and sleeves. … I add embroidery, buttons and ribbons, and stitch everything together again with fabulous threads. Then I dream up a story and write it on the inside for you to find …”
As the name suggests, Curious Tales tells a story about both the clothes themselves and the business as a whole – something innovative fashion businesses seem particularly good at doing.
Site: www.curioustales.com
Subscribe for Free: RSS | EMAIL
{ 0 comments… add one now }