It’s always good to see interesting brands demonstrating a real passion for what they are doing. British footwear brand Lodger is a perfect example.
Tapping nicely into the growing trend towards quality craftsmanship and long term value, Lodger also incorporate a neat smattering of technology and imposed scarcity to round out their offering.
Each month Lodger launch two limited edition ‘shoe of the month’ designs (one English and one Italian) which are never to be offered again. Not only does this keep interest in the range fresh but also adds to the exclusivity of the brand.
If the shoes on offer (or their classically designed ready to wear range) leave you salivating, you can visit Lodger’s London store to experience the custom service - using the latest 3D laser scanning and computer aided design.
And just to finish it all off effortlessly, they’ve even launched a ‘How to Wear’ style guide to add a little sartorial inspiration to the Lodger experience.
Great brands and businesses are formed where passion and execution meet. Lodger clearly tick both boxes and their innovative limited edition ranges and use of technology make them a very iddictive brand indeed.
Site: www.lodgerfootwear.com
Subscribe for Free: RSS | EMAIL
{ 0 comments… add one now }