We love t-shirts as much as the next person – but two t-shirt companies featured in one day? Relax dear reader, there is a method to our madness.
The company produces t-shirts featuring favorite “I” lyrics from the world’s greatest songs (as in “I …” or “I’m …). The initial release features lines from 9 artists including I love rock n’ roll (Joan Jet), I still haven’t found what I’m looking for (U2) and I’m a hustler baby (Jay-Z). Future releases will include lines voted on by the public.
Each tee retails for $35 and is packaged up in what looks like a record sleeve. In another nice little tie in, every time you buy a tee you also get 10 free iTunes songs of your choosing – although sadly this is US-only at present.
T-shirts aren’t really a complicated business but this site represents a strong central idea and brand indentitee (sorry), is stylishly delivered and has an inherent ethical component. A interesting little marriage of two equally interesting businesses. We like.