Giving birth is no doubt a magical occasion but it’s also a pretty hefty physical toll on the mother. Personally, I think I would feel a little less than magical afterwards.
Go Home Gorgeous provides ‘in hospital’ pampering and massage treatments for new moms to help then recover, relax and recharge before the real work of diaper changes and 3am feeds kick in.
The company has signed deals with two major hospitals to provide on-site services. Beyond the hospital, Go Home Gorgeous also sells gift boxes full of pampering essentials and provides a number of additional services to help make the new parents’ lives a little easier – including night nannies and baby nurses. Despite being launched just six months ago, they already employ around a dozen staff.
No doubt this is an idea that could be applied by like-minded entrepreneurs in markets across the globe – anywhere there a new mothers.
It also begs the question, “What other personal services could be repackaged for a specific niche?”
Site: www.gohomegorgeous.com Via: Springwise
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