EBay is well known as the world’s biggest garage sale but what do you do when your garage just happens to house your collection of Ferraris?
BillionaireXchange.com bills itself as ‘the world’s first online auction and trade site for luxury items’ and features a rather enticing lineup of luxury cars, stunning properties, fine wines and even the odd bronze cast from Michelangelo’s Pieta (starting bid $1,000,000, PayPal not accepted).
Unsurprisingly, prospective members must apply to help ensure a level of quality and avoid the less financially fortunate amongst us mucking about on the site.
Once approved, members are able to …
… buy, sell, bid-on, auction, and or exchange luxury items all around the world. Imagine trading your mansion in Beverly Hills for a Chateau in France, or your antique Rolls Royce for a new model Bentley, or even a bottle of your 1802 Chateau Lafitte for a bottle of 1947 Cheval Blanc.
Anyway the site is clearly aimed at a rather niche market but no doubt there are plenty of prospective buyers and sellers – specifically the ‘dealer stores’ which seem to represent the bulk of the listings to date.
Despite the current economic doom and gloom there is, and always will be, a market for ultra-premium goods and services. Moreover as many luxuries become more accessible to the merely wealthy, the truly rich will continue to demand ever more exclusive goods and services.
What would be the ultra-premium in your industry?