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We’re addicted to innovative business ideas, so when we heard of a business called Innovid we had to check it out.
Innovid creates ‘in video’ advertising which allows publishers of video to generate revenues and advertisers to position their advertising in and around video clips.
For example, let’s say your video features a table in the foreground – Innovid maps the video to identify the available space and will then position a contextual ad into that space when the video is viewed. So, on your table there could be a Starbuck’s coffee cup or a copy of the latest magazine.
Using the same technology they can also create ‘clickable’ in-video hotspots, place billboard-type ads on walls and synch overlayed advertising into your video.
It’s all very cool – but a bit difficult to explain. You’ll get an idea from the video above but pop over to their site to see it all in action.
Site: www.innovid.com/gallery.php Via: TechCrunch
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Hi there,
Ugh, I liked!
Thanks
Nadine