As ‘baby boomers’ enter retirement the seniors market is growing in importance. Here are three quick business ideas to appeal to the ‘grey pound’ (or dollar if you prefer).
- Personal Trainer for Seniors – 60 is the new 50. Seniors are increasingly aware of the benefits of exercise for their ongoing health. A qualified personal trainer could easily adapt their normal routines for the 60+ market – attracting personal clients and hiring out their services to gyms and local health agencies.
- Discount Card for Seniors – Many businesses offer discounts to seniors, as do government agencies and service providers. However, a single discount card could build on this and offer members discounts on everything from the theater to fine dining for an affordable annual subscription. Tie it in with seniors groups or charities for added marketing and publicity clout.
Ex: www.seniorscard.co.nz - Employment Agency for Seniors – Many seniors would prefer to stay active in their ‘retirement’, and many have to given under-performing pensions. Likewise, many businesses would be attracted to mature, experienced and trustworthy candidates – either as casual staff or as mentors for younger employees. An employment agency for seniors could deliver a valuable service to both groups.
For an even nichier niche you could start a temping agency staffed exclusively by seniors and catering to a particular need – ex. retired teachers providing tutoring services.
The importance of the seniors market is only going to grow as those over 60 grow as a percentage of the population. Smart entrepreneurs are starting now.
Know any other cool businesses like these – let us know.
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