As the way we live and work changes, smart brands are reinventing staid classics and simple everyday items for a new way of living – design based, not simply on the latest trends, but on both form and function.
Case in point, Qwstion.
The vowel-challenged Swiss brand has launched a collection of ‘contemporary luggage’ – inspired by parachuting apparatus no less – designed to meet the work / life needs of today’s urbanites.
The waxed canvas exterior makes them rugged and waterproof, whereas the funky silk linings add a bespoke feel worthy of any city boy’s dreams.
As the lines between work life and play life become increasingly blurred, smart brands will continue to blend style with flexible functionality.
Giving us even more cool things to drool over.
Site: www.qwstion.com
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