Every now and then we see an idea that ticks all the boxes – it’s new, it’s innovative and it’s very very cool.
MyMillionDollarMovie.com is just that kind of idea. In short, up and coming film and TV director Casey Walker wanted to get his feature film made. Unfortunately he didn’t know any Hollywood power brokers, rich uncles or Angel investors.
So, inspired by Alex Tew’s Million Dollar Home Page, he decided to sell individual frames of his movie, inviting the public to become his producers – and in a neat twist – help raise money for good causes at the same time.
We caught up with Casey and asked him to tell us a little more about the project – and just in case you’re wondering, Iddictive are now officially assistant movie producers too.
We bought frame number 22,507.
Can you explain your project in one sentence?
“MyMillionDollarMovie.com is a fundraising initiative designed to finance my first feature film by offering everyone the chance to not only participate in the making of a movie, but the ability to fundraise for the environmental charity of their choice.”
Once you had the idea, how did you get this going?
“At first we launched a simple beta site that was all manual. I sent out a press release and we had so much traffic the site crashed every day for a week. We then took what we learned, along with the initial sales, and put our time into designing an automated site. The purpose for this was so that I would be able to spend more time on making the film, and not on managing a website.
After some traditional press, we started to get noticed by bloggers, and people on sites like Facebook. Now we’re concentrating more of our efforts to promote the project online and not simply the traditional media.
We’re getting ready to launch an aggressive online campaign to build awareness for the project. I’m pretty excited.”
Apart from the investment what other positives have come out of this for you?
“I’ve made many new contacts online and friends around the world (there are producers in 22 countries now). I get a lot of support from people in the UK and I’ve never even met them …
Several distributors are paying close attention to our progress. I always get job offers, but I’m very selective as I don’t want to take on something that removes me for too great a time from this project.”
I read somewhere that you’ve bagged mytwomilliondollarmovie.com – what’s the deal there? Any plans?
“After I’ve proved this business model works, I want to be able to give the same opportunity to other first time film makers. So I went out and bought a bunch more domains, so that we can keep moving forward. The big plan is to have an online studio where people can choose to support the genre of their choice.”
Why should our readers invest in your movie?
“Purchasing frames in mymilliondollarmovie.com not only provides you with an advertising platform for your own business or project, but as the site gains more attention, so will you. There are contests and incentives for producers, you get to participate in the casting process by voting on your choice of actors, and if you surf around the site, there are some pretty cool people to network with.
And once we’ve sold the film, you will receive your initial purchase back, and get to choose the environmental charity that your profits go to. We are certified Climate Neutral so you can rest assured that your purchase is not harming the planet. And seeing your name up there on the big screen is pretty cool too.”
What’s been the feedback from those who have invested?
“Feedback has been fantastic and honestly, it is sometimes what keeps me going during the hard times. A lot of producers just believe it’s a good idea and want to be apart of it. We’re making history here and it’s not often you can say you were apart of something like this.
I didn’t design this project to get lots of money from a few people. I set the price at $10 so a larger body of people from all walks of life could be a part of something unique.
And it’s because of people like this that my dream is coming true.”