Combining charity with commerce is nothing new. Smart brands have been donating a percentage of named product sales to charities for years. The charity makes money and the business gets to piggyback on the positive brand association of the cause.
The appeal to customers is that they get to support a good cause simply by the buying decisions they make.
Reply For All takes this a step further, allowing Joe Public to support worthy causes without ever spending a penny – simply by sending email.
Sign up for Reply For All and they’ll attach a simple charitable message to the footer of every email you send – sponsored by a brand. The brand gets exposure and association with a good cause and the good cause earns from the sponorship paid.
Although it’s only available for Gmail and YahooMail account holders at present, ReplyForAll has attracted sponsorship from The Body Shop, Toms Shoes, Sweetriot and ThinkMTV. Simply put, the more people who sign up the more sponsors they should attract.
Let’s hope it’s an idea that really takes off. (And if you use Gmail or YahooMail, go sign up.)
Site: www.replyforall.com
Subscribe for Free: RSS | EMAIL
{ 1 trackback }
{ 2 comments… read them below or add one }
Thanks so much for sharing about us, Mark!
You hit the nail on the head: we’re excited to provide a way for all of us to make a difference by doing what we do everyday anyway. replyforall was founded on the premise that in order for our good intentions to be scaleable, it has to be practical and embedded in our normal behavior.
Our users are excited about supporting our causes through the assets we all have — our emails and the friends and family we email everyday.
And our sponsors are excited to connect with this community.
It’s a great conversation that’s been emerging… Please come join the mission too!
replying for all,
Enmi Kendall – founder
Hi Enmi – Pleased to cover such a worthy cause and great idea! I’d invite all our readers to scoot over to replyforall.com and sign up now. Best of luck and make sure to keep us updated about your progress.